SMARTENZ 2305

The Smartenz® process is designed to provide you with best-in-class Product Development and Product Positioning support. We will work with you to reach your performance goals while staying within the boundaries of your development timelines and cost targets. Our Product Development process begins with generating a “fingerprint” of your detergent’s performance across a broad spectrum of stain monitors, dentifying your product’s strengths and weaknesses versus a competitive benchmark. We will then use specialized modeling and screening tools to design the perfect blend that capitalizes on your product’s core strengths while minimizing your product’s gaps and weaknesses.