Product Highlight

Pet Care | Label-free dog shampoo

Product HighlightHome Care and I&I

‘The Precious Pup’: A label-free formulation for a gentle dog shampoo, following the Classification, Labelling and Packaging (CLP) regulation in the European Union (EU) and the UK

Discover the regulatory motivation for a label-free pet shampoo

Pet grooming products are increasingly popular, but they are not regulated as cosmetics under UK and European Union (EU) law. Cosmetic products are defined as substances intended for use on the human body. Since dog grooming supplies are not used on humans, they fall outside this definition and are instead classified as general products. These must comply with the Classification, Labelling and Packaging (CLP) regulation. 

Innospec developed “The Precious Pup”, a label-free shampoo that complies with the CLP regulation while ensuring safety and performance. The formulation is label-free and designed to be mild, effective and suitable for regular use on pets as a gentle dog shampoo.

Performance comparison: foam and rinsability

Innospec conducted comparative testing between ‘The Precious Pup’ and a market-leading label-free pet shampoo. The tests measured foam generation, foam decay and rinsability. 
Both products produced similar foam volumes and decay rates. However, ‘The Precious Pup’ required less water to rinse, indicating faster rinsing and reduced contact time. This improves grooming efficiency and enhances comfort and well-being for pets. 

Formulation tips and market insights

Fast-rinse formulations are gaining popularity in both personal and pet care sectors. They offer benefits such as reduced wash time, improved fragrance retention and enhanced mildness due to shorter contact with the skin. 

Key formulation considerations include: 

  • Aligning pH with pet skin, typically between 6.2 and 7.4. 
  • Selecting preservatives effective within this pH range. 
  • Using rheology modifiers for viscosity control, as salt thickening is not suitable for low-surfactant systems. 

These insights support the development of high-performance grooming products that meet the needs of both consumers and professionals. 

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Pet Care | Label-free dog shampoo | IMCD Kenya