Concepts

Rejuvenate

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Aesthetics Trend Concepts
Discover IMCD's Aesthetics related concept formulations

Discover our Aesthetics concept for skin rejuvenation and to help reduce ROS damage

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CONCEPT RATIONALE

Consumer demand for beauty solutions has led to a booming beauty and personal care market with high consumer use of products for skin, hair and nails. The surging demand for nutricosmetics is thought to be driven by several factors, including increased consumer focus on health, wellness, and appearance, alongside a rise in the ageing population.
Backed by science to enhance skin appearance, oral nutraceuticals (cosmeceuticals) have been shown to improve wrinkle depth, pigmentation, firmness, elasticity and hydration. Cosmeceuticals provide the building blocks for skin health and work from the inside out to defend against the negative effects of ageing and environmental pollutants.

IMCD has developed a targeted solution for skin rejuvenation that helps reduce ROS damage.

TARGET MARKET

Globally, skin care has been shown to lead the way with almost 42% of the personal care market and is closely followed by hair care with over 20% of the market. The nutricosmetics category is thriving, with global forecasts demonstrating an estimated value of $6.4 billion in 20212, with a forecast to reach $12.15 billion by 2030, giving a CAGR of 8.28%. The surging demand for nutricosmetics is thought to be driven by several factors, including increased consumer focus on health, wellness, and appearance, alongside a rise in the ageing population.

Rejuvenate sachet meets consumer demand for efficacious, ethically and sustainably sourced ingredients and is suitable for all skin types and ethnicities, therefore carrying a wide market appeal.

CONCEPT HIGHLIGHTS

Aesthetics - Rejuvenate - updated

CONSUMER BENEFITS

  • Formulated as a combination of clinically proven synergistic actives (Collagen Di- and Tripeptides)
  • Available as a sachet for a palatable customer experience
  • Sugar-free
  • Natural colours and flavours
  • Convenient dosage form
After logging in to MyIMCD you can see the Rejuvenate formulation and discover more about the Nutra Actives ingredients below.

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Aesthetics Trend Concepts
Discover IMCD's Aesthetics related concept formulations

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Rejuvenate | IMCD Kenya